TITLE

Creative accounting?

AUTHOR(S)
Mitchell, Alan
PUB. DATE
October 2005
SOURCE
Brand Strategy;Oct2005, Issue 196, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on Interbrand's survey focusing on products' brand values. Companies that experienced declining brand values; Methodology used on the survey; Weaknesses of the method used in evaluating the brand values of products included in the survey.
ACCESSION #
18653233

 

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