TITLE

The parent trap

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
October 2005
SOURCE
Brand Strategy;Oct2005, Issue 196, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the interactive marketing campaign launched by mobile telephone service provider, Virgin Mobile USA LLC, to promote its Pay As You Go Services to young consumers. Concept of the marketing campaign; Features of the mobile service.
ACCESSION #
18653196

 

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