TITLE

Wolves in sheep's clothing

AUTHOR(S)
Coulter, Dawn
PUB. DATE
October 2005
SOURCE
Brand Strategy;Oct2005, Issue 196, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on brand products preferred by alpha male consumers. Characteristics of alpha males; Fashion icons of alpha male consumers; Steps that can be taken by marketing units to reach alpha male consumers.
ACCESSION #
18653192

 

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