Hyundai targets Calif. for growth

Rechtin, Mark
October 2005
Automotive News;10/17/2005, Vol. 80 Issue 6172, p8
Trade Publication
The article reports that Hyundai Motor America Co. will target import-friendly California for much of its volume growth over the next five years. CEO Bob Cosmai said that Hyundai lags import-brand stalwarts Toyota and Honda in being on shopping lists of Californians. The state is the largest retail market in the country, with one in eight vehicles sold there. In 2004, California accounted for 8.3 percent of Hyundai's retail sales. To grab more sales in the Golden State, Hyundai will try to conquest more import shoppers. Hyundai also will increase ethnic marketing to Hispanics and Asians.


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