Entertainment, Wireless Vie for Top Billing

Marek, Sue
October 2005
Wireless Week;10/15/2005, Vol. 11 Issue 21, p20
Trade Publication
Deals with the use of wireless communication as marketing channels of entertainment firms. Goals of entertainment firms and wireless carriers; Ventures of News Corp. into wireless marketing; Role of brand name content in differentiating the video offerings of wireless carriers, according to Dale Knoop, general manager of multimedia at Sprint Nextel.


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