TITLE

Entertainment, Wireless Vie for Top Billing

AUTHOR(S)
Marek, Sue
PUB. DATE
October 2005
SOURCE
Wireless Week;10/15/2005, Vol. 11 Issue 21, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the use of wireless communication as marketing channels of entertainment firms. Goals of entertainment firms and wireless carriers; Ventures of News Corp. into wireless marketing; Role of brand name content in differentiating the video offerings of wireless carriers, according to Dale Knoop, general manager of multimedia at Sprint Nextel.
ACCESSION #
18639197

 

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