Increasingly, TV Shows Are Talking About Themselves

Edwards, Jim
October 2005
Brandweek;10/10/2005, Vol. 46 Issue 36, p14
Trade Publication
Reports on the increase in the number of times a television program mentions other television programs in the U.S. in 2005. Percentage of the increase according to Nielsen Product Placement; Unawareness of television network executives on any decision regarding self-references within their shows; Reason for television programs to use other successful shows according to Robert Thompson, a professor of pop culture at Syracuse University in New York.


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