TITLE

aloft Also Rises

AUTHOR(S)

Wolff, Carlo

PUB. DATE

October 2005

SOURCE

Lodging Hospitality;10/1/2005, Vol. 61 Issue 14, p52

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

This article reports on the launch of a select-service brand called aloft at Starwood Hotels & Resorts in Arizona in September 2005. Starwood launched aloft at The Lodging Conference in Phoenix in late September, underlining its innovative, user-friendly design at a news conference bursting with aloft balloons. Elegant collateral supported presentations by Starwood executives eager to discuss a leisure-oriented brand designed to complement Starwood's other select- service offering, the business-oriented Four Points by Sheraton. INSET: THE BIG IDEAS.

ACCESSION #

18617531

Tags: HOTELS -- Decoration;  HOSPITALITY industry;  INDUSTRIAL design

 

Related Articles

• When in Waikiki, 'Wy' Not? Foster, Camie // Travel Agent;4/16/2007, Vol. 329 Issue 5, p40 

  The article reports on the reopening of Wyland Waikiki hotel after an extensive renovation in Hawaii. It is filled with artistic touches ranging from the image painted from one of the hotel's penthouses. The artist work accentuates the public areas and the rooms, and one of the hotel's two...

• Zurich, SWITZERLAND.  // Premier Hotels & Resorts;Winter/Spring2005, Vol. 9 Issue 2, p431 

  This article presents information on several hotels located in Zurich, Switzerland. The Alden Hotel Spl�genschloss has been elegantly restored to its original splendor, following a careful refurbishment that created a five-star, all-suite boutique hotel. Under the hospitable care of the...

• The Island of Mauritius.  // Premier Hotels & Resorts;Winter/Spring2005, Vol. 9 Issue 2, p439 

  This article presents information on several hotels located in Mauritius. Le Prince Maurice, designed with a superb sense of scale, proportion and harmony with its surroundings, leads the way among a new generation of five-star luxury hotels. The Asian-inspired concept behind this collection of...

• ROOM SERVICE WHERE MICHAEL CUNNAH STAYS... Cunnah, Michael // Management Today;Mar2004, p83 

  For business purposes the author attended a two-day conference at the hotel The Landmark at Marylebone in London, England, about 14 months ago, so it made sense to stay there overnight. The main characteristic of this well-established station hotel is that it's a very old building, refurbished...

• Best-designed hospitality.  // Display & Design Ideas;Sep2008, Vol. 20 Issue 9, p48 

  The article offers information about the best-designed establishments related to the hospitality industry. It mentions the renovation of the Royalton Hotel in Midtown, New York, which has revived its urbane charm. The banQ restaurant in Boston, Massachusetts, is mentioned for the undulating...

• dESIGN CORNER.  // Hospitality Ireland;Mar2010, Issue 64, p81 

  A photo essay which shows the beautiful features of the Radisson Blu Hotel located at Madrid Prado in Spain is presented.

• ROOM WITH A VIEW.  // Travel Trade Gazette UK & Ireland;9/15/2006, Issue 2734, special section p6 

  No abstract available.

• Eye of the Beholder. Nehmer, Jonathan C. // Lodging Hospitality;11/1/2004, Vol. 60 Issue 15, p72 

  This article relates the factors needed to be considered with regards to hotel design. Some chains will argue that hotels that function poorly are quite acceptable, as long as the design has passion and evokes intense feelings from their guests. Others might say that a hotel must fit a...

• STYLE SHORTCUTS. Flemming, Jennifer // Caterer & Hotelkeeper;9/2/2011, Vol. 201 Issue 4693, p30 

  The article presents designing and styling tips for establishments belonging to the hospitality industry. The suggestions relate to wall coverings, paint, art installations, lighting, furniture and fixtures, and fabrics. It is stated that a bar can be transformed by new lighting, and tabletops...

Read the Article