TITLE

ABC Family Scares Up a Goodie Bag

AUTHOR(S)
Reynolds, Mike
PUB. DATE
October 2005
SOURCE
Multichannel News;10/17/2005, Vol. 26 Issue 43, p28
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the annual 13 Nights of Halloween programming stunt of ABC Family to be broadcast from October 19 to 31, 2005 in the U.S. Number of subscribers who signed on for the local-sales promotion; Views of Gary Perrelli, vice president of affiliate advertising sales at Disney and ESPN Media Networks, on the company's ability to hit its target; Popularity of the scheme's 75,000 Scare Paks.
ACCESSION #
18610649

 

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