What Women Want… in a Telecom Provider

Donohue, Steve
October 2005
Multichannel News;10/17/2005, Vol. 26 Issue 43, p28
Presents the results of a survey commissioned by WE: Women's Entertainment regarding the role of women in the selection process for a cable or satellite provider in the U.S. in 2005. Number of women who participated in the survey; Percentage of the respondents who said that the decision on which provider to pick is made entirely by another person; Views of Kim Martin of WE on the significance of the research to knowing the preference of women in various issues.


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