Give Your Customers a Carrot

Paskowski, Marianne
October 2005
Multichannel News;10/17/2005, Vol. 26 Issue 43, p20
Comments on the failure of cable television networks in the U.S. to provide its customers saving offerings. Possible termination of the use of cable-modem by subscribers in order to save money according to a Citigroup Smith Barney report; Popularity of wireless service Skype among budget conscious customers; Views of Char Beales, president and CEO of Cable & Telecommunications Association for Marketing, on the status of cable television.


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