CRM World News Reel(ing)

Lager, Marshall
October 2005
CRM Magazine;Oct2005, Vol. 9 Issue 10, p58
Trade Publication
Presents news briefs on best practices in business around the world as of October 1, 2005. Technology used in sending e-mail and digital pictures direct from Mount Everest; Marketing campaign used to entice French visitors to Poland; Function of Yamaha's MyRoom sound-proof shed.


Related Articles

  • Email Marketers Not Using Campaign Results. Johnson-Greene, Chandra // Circulation Management;Jan/Feb2008, Vol. 23 Issue 1, p10 

    The article reports on the results of the State of Email Metric's survey conducted by EmailStatCenter.com. The survey found that although nearly all electronic mail (email) marketers measure their campaigns, many do not use the results to support their budgeting goals. Only 50% of respondents...

  • TAB tips. Riefenstahl, Ed // Fort Worth Business Press;1/19/2009, Vol. 21 Issue 2, p8 

    The article focuses on the "5 Key Strategies for Email Marketing." The cited benefits of using an e-mail service firm includes having people who will manage e-mail databases for subscriptions, bounces and unsubscribe, providing templates for simple professional-looking campaigns and maximizing...

  • The Fine Art of B-to-B Segmenting. Levey, Richard H. // Direct;Oct2003, Vol. 15 Issue 13, p39 

    Presents an interview with Reggie Brady of Reggie Brady Marketing Solutions on the reasons that business-to-business (B-to-B) marketers are trying hard to segment their files. Lessons learned by B-to-B firms from their e-mail advertising campaigns; Need to watch for changes in e-mail open...

  • Untitled.  // Computer Weekly;9/25/2007, p105 

    The article reports that Tesco.com is partnering with Epsilon International to improve its marketing. Tesco.com is deploying Epsilon's proprietary e-mail communications and campaign management platform to provide e-mail marketing systems and services. Epsilon will provide strategic guidance and...

  • Boost customer trust with opt-in e-mail marketing campaigns. Borck, James R. // InfoWorld;03/26/2001, Vol. 23 Issue 13, p46 

    Gives advice on how to establish a permissions-based electronic mail marketing campaign. Benefit of the electronic marketing campaign system; Process and strategy involved in establishing the system; Ways to obtain customer lists.

  • Time to can spam and get personal. Reed, David // Precision Marketing;12/1/2008, Vol. 20 Issue 21, p25 

    The article provides information on the rise of electronic mail marketing in Great Britain. Essentially, such method of advertising commercial products is noted to have been effective, however, the industry finds that there is still a relevant need to add a little finesse to the campaigns...

  • Send Us Your Best work! do it today!  // CREATIVITY;Jul2005, Vol. 13 Issue 7, p9 

    This article invites readers to send a brief information about their advertising campaigns to the journal "Creativity." One should be sure to e-mail complete creative credits with all submissions, to get bonus points for following the credits format for the section "The Work," published in the...

  • E-mail marketers missing the mark. Maddox, Kate // B to B;8/11/2003, Vol. 88 Issue 9, p3 

    As e-mail becomes an increasingly important and cost-effective tool for marketers, companies must learn better methods of segmenting, targeting and measuring their messages, according to a new study from U.S.-based Jupiter Research Inc. It found that deliverability of messages is a huge problem...

  • DIRECT: BRIEFS.  // Marketing (00253650);7/10/2003, p8 

    Presents news related to direct marketing in Great Britain as of July 10, 2003. Launch of an e-mail campaign by 'The Observer' to promote its 'Sport Monthly' supplement; Plans of Lindemans, the Australian wine brand owned by Southcorp Wines to launch a campaign for raising awareness and sales...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics