TITLE

Unleashing the Partnership Marketing Opportunity

AUTHOR(S)
Collins, Sean; Schumacher, Jeff
PUB. DATE
October 2005
SOURCE
CRM Magazine;Oct2005, Vol. 9 Issue 10, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Gives advice on creating better products and more effective marketing campaigns for an online marketing company at lower cost. Sources of a marketing company's revenue streams; Advantages of investments in customer services-related technologies; Monetary value of cross-promoting ancillary services to customers; Revenue growth from jointly marketing products and services.
ACCESSION #
18605268

 

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