TITLE

Frontline Educational Products

AUTHOR(S)
Beasty, Colin
PUB. DATE
October 2005
SOURCE
CRM Magazine;Oct2005, Vol. 9 Issue 10, p53
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the implementation of Omniture's SiteCatalyst Web customer relationship management analytics software at Frontline Educational Products. Products and services provided by Frontline; Problems in marketing that the company needs to resolve; Factor to the company's radio and TV marketing campaign; Features of SiteCatalyst; Advantages of the implementation.
ACCESSION #
18605266

 

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