Fubon Financial Holding Company

DeFelice, Alexandra
October 2005
CRM Magazine;Oct2005, Vol. 9 Issue 10, p52
Trade Publication
Considers the implementation of Teradata enterprises data warehouse, data consolidation and customer relationship management (CRM) software at Fubon Financial Holding Co. Market competition where Fubon is operating; Key criterion used by the company in selecting a CRM software; Advantages of Teradata solutions to the company; Increase in the number of Fubon's Platinum cardholders.


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