TITLE

Fubon Financial Holding Company

AUTHOR(S)
DeFelice, Alexandra
PUB. DATE
October 2005
SOURCE
CRM Magazine;Oct2005, Vol. 9 Issue 10, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Considers the implementation of Teradata enterprises data warehouse, data consolidation and customer relationship management (CRM) software at Fubon Financial Holding Co. Market competition where Fubon is operating; Key criterion used by the company in selecting a CRM software; Advantages of Teradata solutions to the company; Increase in the number of Fubon's Platinum cardholders.
ACCESSION #
18605265

 

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