TITLE

Marketing Automation

AUTHOR(S)
DeFelice, Alexandra
PUB. DATE
October 2005
SOURCE
CRM Magazine;Oct2005, Vol. 9 Issue 10, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents customer relationship management application and software vendors in the marketing automation sector in the U.S., which received the 2005 Market Leader awards. Advantages of marketing automation to employees; Revenue growth for Aprimo; Customer satisfaction ranking of SAS; Assessment of Siebel's Enterprise Marketing suit. INSET: ONE TO WATCH.
ACCESSION #
18605257

 

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