TITLE

Direct Marketing Trends for 2006

AUTHOR(S)
Dickie, Jim
PUB. DATE
October 2005
SOURCE
CRM Magazine;Oct2005, Vol. 9 Issue 10, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents results of CSO Insights' worldwide survey of companies and their target marketing priorities until 2006. Views of respondents on the changes in the target marketing landscape; Percentage of the companies which stated that Web marketing would be taking an important role in target marketing; Forecast on investments in marketing automation and analytics.
ACCESSION #
18605241

 

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