TITLE

The Post-Strike NHL: Set to Score

AUTHOR(S)
Beasty, Colin
PUB. DATE
October 2005
SOURCE
CRM Magazine;Oct2005, Vol. 9 Issue 10, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Encourages National Hockey League franchises in the U.S. to combine customer relationship management (CRM) with a proactive approach to customer communication. Marketing functions in which most franchises use CRM products; Strategy that franchises can use to strengthen its relationship with fans; Advantages of integrating franchises' customer database with Ticketmaster online ticketing service. INSET: THE BLACKHAWKS' REVITALIZED GAME.
ACCESSION #
18605238

 

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