TITLE

HAPPY HOLIDAY MARKETING

AUTHOR(S)
DeFelice, Alexandra
PUB. DATE
October 2005
SOURCE
CRM Magazine;Oct2005, Vol. 9 Issue 10, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Encourages marketers to prepare for the holiday season online in the U.S. in 2005. Key factor that would increase revenue; Product preferences of consumers; Percentage of online users who are planning to use testing techniques to optimize campaigns during the season.
ACCESSION #
18605232

 

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