Investment Management Firms Lean Harder on Marketing

Amend, James M.
October 2005
Investment Management Weekly;10/17/2005, Vol. 18 Issue 39, p4
Examines a demand by the financial services industry for consistent strategies from asset management firms. Background on a formalized message being maintained by MFS Investments and Franklin Templeton Investments across numerous marketing and distribution areas; Significance of branding and advertising in the development of a message; Advantages of using a tagline.


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