Breaking through the clutter

Adams, Doug
May 1999
Progressive Grocer;May99, Vol. 78 Issue 5, p51
Trade Publication
Discusses the breakthroughs in the process of development, manufacturing, distribution and marketing of products. Marketing tie-ins with motion pictures; Development of Collaborative Planning, Forecasting and Replenishment, a forecasting technology that can be used to predict demand; Scan-based trading in the direct-store delivery; Measurement of their effectiveness.


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