Atlantic Crossing

Fitchard, Kevin
October 2005
Wireless Review;Oct2005, Vol. 22 Issue 10, p18
Trade Publication
This article reports that Qualcomm has gained its first carrier customer for its binary runtime environment for wireless, or BREW, platform in Western Europe. The deal with Nordisk Mobiltelefon in Sweden at first glance looked like just the deal Qualcomm has been waiting for--its first BREW rollout with an operator in Western Europe, a market that seemed almost impenetrable just a year or two ago. One of Qualcomm's biggest clients, Korea's KTF, actually uses a modified version of BREW in its networks, using the delivery platform to provision and manage content but populating its content portal with Java applications. "Qualcomm isn't just giving the modular approach lip service, it's already executing the strategy with its established code division multiple access customers," according to Gina Lombardi, senior vice president of marketing and product management for Qualcomm Internet Services.


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