Universal McCann keeps Aussie Unilever media biz

Wentz, Laurel; Madden, Normandy
October 2005
Advertising Age;10/10/2005, Vol. 76 Issue 41, p12
Trade Publication
This article announces that Unilever PLC has retained Interpublic's Universal McCann as its media-planning and buying agency in Australia following a lengthy pitch against WPP's MindShare. Universal McCann has handled Unilever's media in Australia for the past seven years. Unilever does frequent country-by-country media reviews, pitting MindShare against an Interpublic media agency, usually Initiative Media.


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