TITLE

McD's bugs out

PUB. DATE
November 1998
SOURCE
Advertising Age;11/23/1998, Vol. 69 Issue 47, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article describes the television advertising campaign created by DDB Needham Worldwide for McDonald's Corp.'s Chicken McNuggets. The 30-second television spot featured animated ants. It is linked with "A Bug's Life," the animated film from Walt Disney Co. and Pixar. McDonald's is offering a watch with the purchase of Extra Value Meals or Happy Meals.
ACCESSION #
18560675

 

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