JCPenney Grows Cowie Collection

Sloan, Carole
October 2005
Home Textiles Today;10/10/2005, Vol. 27 Issue 5, p10
Trade Publication
Reports that J.C. Penney is expanding the reach of its proprietary Colin Cowie home furnishings program into decorative bedding as part of a campaign to attract younger, modern-minded customers. Cowie as designer of a major fashion program in tabletop and housewares at the giant retailer; Extensive marketing campaign for beddings.


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