Hong Kong: ATV's dramatic intentions help fill pipeline

Rothrock, Vicki
October 2005
Variety;10/10/2005, Vol. 400 Issue 8, Special Section pA22
Trade Publication
This article focuses on the business strategy of Asia Television (ATV) and Television Broadcasts (TVB) in Hong Kong, China in 2005. The territory's two free-to-air broadcasters have carved out nice niches for themselves. The strategy of ATV focuses on factual programs according to its program manager Wallace Wong. The channel, which has an average rating share of 25 percent, would like to add another drama, which would bring its total to four. Wong hopes to branch out beyond crime drama in the future. However, Wong says, ATV will be looking for documentary and children's programs at Mipcom, noting that drama is not the focus for ATV. Network offers lots of documentary and nature and travel shows while moving toward more drama. The TVB dramatic fare includes Point Pleasant, Las Vegas, Alias and The OC.


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