TITLE

Customer self-service

AUTHOR(S)
Scheri III, Saverio R.
PUB. DATE
October 2005
SOURCE
Casino Journal;Oct2005, Vol. 18 Issue 10, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers observation on the customer self-service technology being used by casinos. Some casinos implemented kiosks to provide point balances then eventually comps and cash. As casinos realized the potential for cost-savings and improved service, they started to provide similar functionality on their Web sites. Point balances, room reservations and point redemptions became much more convenient to process on the Web. Casinos are using technology to change the way customers interact while they are on-property.
ACCESSION #
18547669

 

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