TITLE

B 2 B Media Trends & Forecast

AUTHOR(S)
Kirkwood, Heather
PUB. DATE
October 2005
SOURCE
Expo Magazine;Oct2005, Vol. 17 Issue 9, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the prediction by Veronis Suhler Stevenson that trade show spending in the U.S. will increase 6.1 percent to $9.71 billion in 2005. Percentage of trade show spending as portion of total business-to-business spending in 2004; Recovery of the trade show and exhibition market in the country in 2004; Factors that propel the industry to growth; Forecast on business-to-business magazines and electronic media.
ACCESSION #
18547471

 

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