B 2 B Media Trends & Forecast

Kirkwood, Heather
October 2005
Expo Magazine;Oct2005, Vol. 17 Issue 9, p29
Trade Publication
Reports on the prediction by Veronis Suhler Stevenson that trade show spending in the U.S. will increase 6.1 percent to $9.71 billion in 2005. Percentage of trade show spending as portion of total business-to-business spending in 2004; Recovery of the trade show and exhibition market in the country in 2004; Factors that propel the industry to growth; Forecast on business-to-business magazines and electronic media.


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