TITLE

Niche marketing helps to attract target audience

AUTHOR(S)
Shepard, Shawn
PUB. DATE
May 1999
SOURCE
Business Press;05/07/99, Vol. 12 Issue 2, p3A
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the basics of targeted, niche and segmented marketing. Distinction between the three marketing strategies; Keys to targeted marketing.
ACCESSION #
1854188

 

Related Articles

  • Loves God, bargains and American made four-door.  // Drug Store News;6/17/2002, Vol. 24 Issue 8, p137 

    Describes the Devouts market segment identified by RoperASW's ValueScope research in the U.S. as of June 2002. Median age; Percentage of the market segment who are college graduates; Percentage of the group who are employed.

  • Loves a value, the environment and is extremely brand loyal.  // Drug Store News;6/17/2002, Vol. 24 Issue 8, p140 

    Describes the Altruists market segment identified by RoperASW research in the U.S. as of June 2002. Core values; Median age; Percentage of the market segment who are college graduates; Buying behavior.

  • Loves relaxing with family and personal relationships.  // Drug Store News;6/17/2002, Vol. 24 Issue 8, p142 

    Describes the Intimates market segment identified by RoperASW ValueScope research in the U.S. as of June 2002. Median age; Percentage of the market segment who are employed.

  • Letters: The drawbacks of segmentation. Carter, Nicola // Marketing Week;4/10/2014, p5 

    A letter to the editor is presented in response to an article on market segmentation and targeted marketing to mothers which cited Helen Rowley of the Mumsnet website, which appeared in a previous issue.

  • Loves to have fun, adventure and wants to look good doing it.  // Drug Store News;6/17/2002, Vol. 24 Issue 8, p132 

    Describes the Funseekers market segment identified by the RoperASW ValueScope research as of June 2002 in the U.S. Median age; Percentage of the segment who earned college degrees.

  • Publishing in the Hispanic Market.  // Folio: The Magazine for Magazine Management;Oct2005, Vol. 34 Issue 10, p54 

    Reports on the challenges being faced by publishers in tapping the Hispanic market in the U.S. as of October 2005. Lack of sufficient knowledge within the variety of niche opportunities; Importance of focusing on original content and understanding the implications of sub-cultures within the...

  • Keen on Those Elusive 'Tweens'. Mark, Amanda // Catalog Age;Feb2001, Vol. 18 Issue 2, p31 

    Focuses on the tween group as the niche marketing target of catalogers in the United States. Inclusion of 8 to 13 year old children in the tween market; Statistics on tween expenditure; Influence of tweens on family spending; Measures in mailing catalogs to kids under 13 years old.

  • Make Marketing Consistent. Hurt, Floyd // Credit Union Executive Journal;Jan/Feb99, Vol. 39 Issue 1, p33 

    Discusses the six elements of creative strategy in controlling marketing communications. Advice before creating the strategy; How to segment the target market; Selling propositions.

  • MARKETING ON THE CHEAP. Cobe, Patricia; Tanyeri, Dana // Restaurant Business;May2009, Vol. 108 Issue 5, p43 

    The article offers advices from the four marketing agencies on the low-budget, high-impact strategies equipped with a variety of hypothetical concept in the U.S. It provides practical and creative ideas which get more people to forward to the right direction. It suggests a relative cheap way to...

Share

Other Topics