TITLE

Bailey offers real suggestions to attendees

AUTHOR(S)
Linville, Jeff
PUB. DATE
July 2005
SOURCE
Home Textiles Today;7/11/2005 Kids Today Supplement, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides tips on how to effectively market kids retail products to mothers in the U.S. Need to understand where mothers are coming from; Consideration on how mothers are using a particular product; Impact of advertisements targeting the children.
ACCESSION #
18534773

 

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