Bailey offers real suggestions to attendees

Linville, Jeff
July 2005
Home Textiles Today;7/11/2005 Kids Today Supplement, p20
Trade Publication
Provides tips on how to effectively market kids retail products to mothers in the U.S. Need to understand where mothers are coming from; Consideration on how mothers are using a particular product; Impact of advertisements targeting the children.


Related Articles

  • Consultant gives juvenile industry suggestions for developing creativity. Linville, Jeff // Home Textiles Today;7/11/2005 Kids Today Supplement, p21 

    Provides tips on how retailers and manufacturers can improve their sales to children with creative brainstorming. Design of fun and relaxed atmosphere in retail stores; Suggestion of the acronym M.Y.R.A.T.P.I.E. acronym for enhancing creativity; Interest of kids in imitating adult activities.

  • Kids Ain't What They Used to Be. Facenda, Vanessa L. // Retail Merchandiser;Nov2003, Vol. 43 Issue 11, p23 

    Offers a look at the changes in the marketing strategies of retailers focusing on child customers. Variation in consumers' purchasing behavior; Characteristics of children consumers; Influence of children on parents' purchasing decision.

  • H-E-B Courts Kids With Kits On Cooking. Moses, Lucia // SN: Supermarket News;6/27/2005, Vol. 53 Issue 26, p39 

    Focuses on strategies used by retail stores in offering cooking courses and kits for children to attract consumers in the U.S. Kits displayed along Central Market supermarket's aisles; Educational nature of Verve's candy-making kits; Reasons for targeting children.

  • Editor's notes. Kitchen, Jane // Home Textiles Today;7/11/2005 Kids Today Supplement, p4 

    Highlights the fifth annual Kids Today industry conference in Florida on June 2005. Discussion of marketing issues to mothers; Classification of modern mothers into three different generations; Interest in using the Internet to learn about pregnancy, motherhood and infant products.

  • Holly Hobbie & Friends to launch next year.  // Home Textiles Today;7/11/2005 Kids Today Supplement, p18 

    Reports that American Greetings Corp., in partnership with Nickelodeon and Viacom Consumer Products, plans to launch the Holly Hobbie & Friends property in spring 2006. Exemplification of the adventures of the 10-year-old Holly in the property; Celebration of the magic milestones of growing up...

  • FSC Wallcoverings to launch Sesame Street products.  // Home Textiles Today;7/11/2005 Kids Today Supplement, p19 

    Reports that FSC Wallcoverings is launching a line of licensed Sesame Street wallpapers, borders, murals, and appliqués under its Village brand. Inclusion of the products in a children's collection called Kreative Kids; Availability of various designs such as the Sesame Street Neighborhood...

  • Food Shoppers Could Use Help.  // MMR;9/20/2010, Vol. 27 Issue 14, p46 

    The article reports on the steps which should be taken by retailers who want shoppers to rely upon them for healthful food products including getting expert help, being an advocate for shoppers, and defining a health and wellness strategy and sticking to it.

  • The Secret Marketer.  // Marketing Week;2/10/2011, Vol. 34 Issue 6, p15 

    The article presents the author's insights concerning the marketing strategy of grocery retailers in Great Britain.

  • Back to School's in Session. Marks, Jennifer // Home Textiles Today;7/12/2010, Vol. 31 Issue 16, p22 

    In this article the author reflects on the marketing strategies of various retailers during Back-to-School (BTS) season which include the American Eagle Outfitters promotion which plans a free smartphone for every customers who tries a pair of AE jeans from July 21-August 3, 2010, the launching...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics