TITLE

Marketing to moms today requires understanding different generations

AUTHOR(S)
Linville, Jeff
PUB. DATE
July 2005
SOURCE
Home Textiles Today;7/11/2005 Kids Today Supplement, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the need to understand three different generations in marketing products to parents and expectant mothers in the U.S. Combination of Baby Boomers, Gen X and Gen Y in the profile of modern mothers; Description of mothers with ages 40 and above; Influence of the Gen X mothers by a high degree of divorce among their parents;Expectation of the Gen Y consumers to have the second-largest baby boom in the country's history.
ACCESSION #
18534766

 

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