Marketing to moms today requires understanding different generations

Linville, Jeff
July 2005
Home Textiles Today;7/11/2005 Kids Today Supplement, p20
Trade Publication
Reports on the need to understand three different generations in marketing products to parents and expectant mothers in the U.S. Combination of Baby Boomers, Gen X and Gen Y in the profile of modern mothers; Description of mothers with ages 40 and above; Influence of the Gen X mothers by a high degree of divorce among their parents;Expectation of the Gen Y consumers to have the second-largest baby boom in the country's history.


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