TITLE

Marketing to moms today requires understanding different generations

AUTHOR(S)
Linville, Jeff
PUB. DATE
July 2005
SOURCE
Home Textiles Today;7/11/2005 Kids Today Supplement, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the need to understand three different generations in marketing products to parents and expectant mothers in the U.S. Combination of Baby Boomers, Gen X and Gen Y in the profile of modern mothers; Description of mothers with ages 40 and above; Influence of the Gen X mothers by a high degree of divorce among their parents;Expectation of the Gen Y consumers to have the second-largest baby boom in the country's history.
ACCESSION #
18534766

 

Related Articles

  • Marketing to Boomers.  // Senior Market Advisor;Mar2012, Vol. 13 Issue 3, p27 

    The article offers tips on how to market to boomers.

  • 25 Reasons to Market to Baby Boomers. Odell, Patricia // Promotional Marketing;12/16/2015, p1 

    The article discusses 25 stats about the 75 million U.S. Baby Boomers that can be put as marketing strategy toward this high-powered, mega market segment and reveals that U.S. boomer's spending power is expected to be 15 trillion dollar by the end of 2019.

  • Marketing Tips You Can Use: How to Reach Out to Generations X and Y. Moore, Lauren // Funeral Service Insider Newsletter;4/8/2013, p6 

    The article offers marketing tips on how to reach generation X and Y customers in the funeral service industry. It says that Generation X and Y members have parents who belong to baby boomer generations and the silent Great Generation or G.I. generation. Ashley Montroy of FrontRunner...

  • Multigenerational Marketing: The Ageless Approach to Reaching Prospects. TRESE, HEATHER // Agent's Sales Journal;May2011, Vol. 14 Issue 5, p19 

    The article offers information on the advantages of knowing customer's language and right technology in differentiating the shopping habits of several generations including, Generation X, Generation Y and Baby Boomers. It mentions that changing the marketing strategy with the generation would...

  • Gen X'ers Coming Into View. Sunila, Joyce; Frentzen, Jeffrey // Plastic Surgery Practice;Jan2012, Vol. 22 Issue 1, p34 

    The article offers information on the recently published 2010 sales figures of the American Society for Aesthetic Plastic Surgery (ASAPS) in the U.S. The report indicates a demand for procedures driven by Generation X'ers, ages 31 to 45 years old, which accounted for 43% of procedures and...

  • GO FOR THE "OLD" GOLD. DeMasi, Tony // Souvenirs, Gifts, & Novelties;Jun/Jul2006, Vol. 45 Issue 5, p200 

    Suggests that gift, souvenir and novelty retailers should target GenXers in their marketing scheme. Importance of targeting GenXers; Spending trend of GenX generation; View of Pam Danzinger, president of Unity Marketing, on GenXers; Generations that dominated the affluent market include the...

  • Generational marketing sees retailing come of age. Stanley, John // Australian Horticulture;May2005, Vol. 103 Issue 5, p15 

    Focuses on generational marketing which spreads across all retail sectors. Explanation on the age group Generation X; Information on baby boomers; Tips on launching a generational marketing in retail.

  • There's no place like home. Scally, Robert // Discount Store News;6/7/99, Vol. 38 Issue 11, p34 

    Focuses on the demand of Baby Boomers and Generation Xers in the United States on household products and the response of retailers and vendors on the needs of customers. Upscale retailers that are providing the trappings of the good life; Products added by discount stores on their label lines;...

  • Going beyond age. Simakis, Michelle // Garden Center Magazine;Nov2015 Supplement Ornamental Breeder, p3 

    No abstract available.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics