FUD factor unsettles Microsoft

Petersen, Scot
October 2005
eWeek;10/3/2005, Vol. 22 Issue 39, p33
This article discusses issues related to the reorganization at Microsoft Corp. Microsoft created a stir late last month when it announced a reorganization of its business units, ushering in a new era of "growth and innovation." Microsoft has long been accused of using its monopoly power to spread FUD around to freeze competitor and partner development plans and delay customer purchasing decisions until such time as Microsoft firmed up its own product plans. Microsoft did not invent the GUI or the Web browser, it merely exploited and perfected them. Most of what Microsoft considers innovation consists of adding improvements and new features on top of its core products, Windows and Office. Real innovation, such as that being delivered by Google, Skype and even Salesforce.com, and which fundamentally changes the way we work with technology, may have passed Microsoft by. Curiously, the reorganization announcement does not mention a word about search, Google's version of Windows, if you will, though it does say a lot about creating and enhancing the software and service "experience" for the customer. This is the key to the growth problem.


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