TITLE

attitudes

PUB. DATE
November 1999
SOURCE
Advertising Age;11/22/1999, Vol. 70 Issue 48, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article features several advertisements. Corona distributor Gambrinus Co. has previewed a television advertisement, created by Richards Group, at a beer distributors meeting. The Outdoor Advertising Association of America has launched a national public service campaign, created by Eller Media Co. and Outdoor Systems, to address the problem of aggressive driving.
ACCESSION #
18526901

 

Related Articles

  • credits.  // SHOOT;6/17/2011, Vol. 52 Issue 6, p17 

    The article presents information on the production and direction credentials of the public service announcement (PSA) advertising commercial titled "Broken Record."

  • PUBLIC SERVICE / CHARITY.  // Applied Arts Magazine;Nov/Dec2007, Vol. 22 Issue 6, p60 

    Several photographs featuring television advertisements for public services or charities are presented including the commercials for Telus World of Science and Orange Air Ambulance.

  • Alaska Seafood PSA wins Telly award.  // Nation's Restaurant News;5/13/2002, Vol. 36 Issue 19, p73 

    Highlights the recognition of a television public service announcement sponsored by the Alaska Seafood Marketing Institute as finalist in the 23rd annual Telly Awards in Austin, Minnesota.

  • Alternative Advertising Formats for Cable Television. Keown, Charles F.; Freunschuh, Leslie // Current Issues & Research in Advertising;1985, Vol. 8 Issue 2, p175 

    In a factorial experiment using two lengths of time (2½ and 4 minutes) and two types of format (segmented—individual story line for each product, and nonsegmented—single story line for all products), student subjects were shown cable television commercials featuring five...

  • The kids krunch.  // MediaWeek;7/5/93, Vol. 3 Issue 27, p17 

    Reports on developments in the childrens' market of network television, cable, spot television and print. Marketplace's ways in correcting anomalies arising from rising demand for television time and dwindling ratings. CPM increase of up to 40 percent for commercial time.

  • Upfront may get busier this week. Burgi, Michael // MediaWeek;7/5/93, Vol. 3 Issue 27, p22 

    Reports on advertising activities for cable television networks on the second week of July, 1993. Advertising agencies opting to wait after the holiday weekend to sit down and negotiate with the networks; Comments from an exucutive from USA Networks; Baseball as the area of concentration for...

  • TV ad contest adds 2 `firsts.'  // Automotive News;8/25/1997, Vol. 71 Issue 5728, p2 

    Reports that the Television Bureau of Advertising is making two changes in its 1998 automotive TV commercial competition. The name as MAX awards; The cash awards for best-of-show winners.

  • Cable's upfront ad sales increasing.  // Electronic Media;04/03/2000, Vol. 19 Issue 14, p10 

    Presents statistics on advertising sales in cable television as of April 3, 2000.

  • Cable scouts for untapped markets. Hall, Lee // Electronic Media;9/09/96, Vol. 15 Issue 37, p16 

    Reports on cable operators' search for ways to increase television advertising revenues. Cable Advertising Bureau estimates of so-called ancillary revenue in 1996; Marketing strategies devised by companies such as Coaxial Cable and First Commonwealth Communications;.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics