TITLE

Graffiti

PUB. DATE
November 1999
SOURCE
Advertising Age;11/22/1999, Vol. 70 Issue 48, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that NextCard will launch its $20 million advertising campaign, The campaign, which aims to sell NextCard's online financial services, was created by Arnold Ingalls Moranville. The campaign features graffiti superimposed over traditional financial institutions. Several campaign mediums include print, outdoor and television.
ACCESSION #
18526860

 

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