TITLE

UNCERTAINTY REDUCTION AND PREDICTABILITY OF BEHAVIOR IN LOW- AND HIGH-CONTEXT CULTURES: AN EXPLORATORY STUDY

AUTHOR(S)
Gudykunst, William B.
PUB. DATE
January 1983
SOURCE
Communication Quarterly;Winter1983, Vol. 31 Issue 1, p49
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This paper presents an exploratory comparison of two aspects of initial interactions in low- and high-context cultures--the types of questions used to reduce uncertainty and the degree of attributional confidence based upon background information. Results of the study indicate that people in high-context cultures are more cautious in initial interactions and have a greater tendency to make assumptions based upon a stranger's cultural background than do people in low-context cultures. People in high-context cultures also ask more questions about a stranger's background, however, this information does not provide a greater degree of predictive certainty with respect to a stranger's future behavior. These results are discussed in terms of their implications for uncertainty reduction theory and Hall's conceptualization of high- and low-context cultures.
ACCESSION #
18515630

 

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