The Leadership Equation

Locander, William B.; Luechauer, David L.
September 2005
Marketing Management;Sep/Oct2005, Vol. 14 Issue 5, p42
This article presents a formula for organizational leadership. There is a rational and intellectual component to leadership, but there is also an emotional and affective component to leading that is more difficult to represent via a formula. Leadership is as much a way of being as it is something one does. Therefore, it is extremely difficult to capture the essence of leadership via a linear formula. There is no surefire formula for effective leadership, but it would appear as if there is at least a basic orientation that we are all empowered to choose. We can choose hope or we can choose fear regardless of where we live, work or play.


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