TITLE

NON PROFIT BRANDS come of age

AUTHOR(S)
Chiagouris, Larry
PUB. DATE
September 2005
SOURCE
Marketing Management;Sep/Oct2005, Vol. 14 Issue 5, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article offers a look at the best branding practices of several nonprofit organizations in the U.S. Brand mission, unique selling proposition and reason to believe, personality, graphic identity and measurement emerged as highly relevant components of branding for nonprofits. Nonprofits are under constant scrutiny to efficiently deliver on their missions. They should then look at what they would like target audiences to take from encounters with the brand, as well as build a case to support such reasoning. An effective brand building strategy can increase the number of members, donors and volunteers.
ACCESSION #
18509261

 

Related Articles

  • How to Measure Online Fundraising Success. Austin, Gene // Nonprofit World;Jan/Feb2008, Vol. 26 Issue 1, p23 

    The article provides key metrics and best practices to consider by nonprofit organizations when planning online fundraising campaigns and assessing success. By fostering Web site traffic growth, the organization will gain more exposure to potential donors. An organization should get to know...

  • What Questions Will the IRS Ask?  // Nonprofit World;May/Jun2009, Vol. 27 Issue 3, p27 

    The article attempts to investigate on the possible questions which will be asked by the Internal Revenue Services (IRS). It mentions that IRS can possibly ask questions regarding the governance policies and practices issues of the nonprofit organization. In addition, the IRS will be inspecting...

  • Best Practices for Peer-to-Peer Fundraising.  // Nonprofit World;Sep/Oct2008, Vol. 26 Issue 5, p27 

    The article presents the best practices for peer-to-peer fundraising in the U.S. They include integrating peer-to-peer fundraising into strategies, introducing online events to the list of ways a donor can help, identifying campaign champions, creating friendly competition and understanding,...

  • Simmer to create identity for food redistribution charity brand.  // Design Week;8/4/2005, Vol. 20 Issue 31, p4 

    Reports on the redesign of nonprofit organization Fare Share's existing identity. Plan of the organization to develop a new brand for its sister company; Selection of food-specialist design consultancy Simmer to design the identity; Concept of the new identity.

  • Nonprofit Lobbying Group Has New Name.  // Nonprofit World;Nov/Dec2005, Vol. 23 Issue 6, p30 

    The article reports that Charity Lobbying in the Public Interest has changed its name to Center for Lobbying in the Public Interest to make clear that it is a clearing- house for nonprofit advocacy and lobbying resources.

  • SEX TOYS AND CHILDREN MAKE UNEASY BEDFELLOWS. Lisotta, Christopher // Advocate;8/12/2008, Issue 1012, p16 

    The article focuses on the controversy that has erupted as a result of adult sex toys and entertainment company Adam Male's decision to donate to nonprofit organization Gay, Lesbian, and Straight Education Network (GLSEN). At a press release Adam Male made known their endeavor to support more...

  • How to Design a High-Performance Team.  // Nonprofit World;May/Jun2009, Vol. 27 Issue 3, p27 

    The article provides information on the methods in designing a high performance team for nonprofit organization. It highlights the best practices that are considered effective in designing the sector's high performance team in selecting of members. Furthermore, best practices for attaining high...

  • Nonprofit contributions rise. Souccar, Miriam Kreinin // Crain's New York Business;12/10/2001, Vol. 17 Issue 50, p1 

    Reports the increase of donations to nonprofit organizations following the terrorist attacks in New York. Fear of organizations on the impact of the economic slowdown; Effort of corporations to help victims; Sense of individual participation in fund-raising.

  • Charity financial reports misleading.  // Corporate Board;Jul/Aug92, Vol. 13 Issue 75, p27 

    No abstract available.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics