TITLE

The Heart of Your Strategy

AUTHOR(S)
Crosby, Lawrence A.; Johnson, Sheree L.
PUB. DATE
September 2005
SOURCE
Marketing Management;Sep/Oct2005, Vol. 14 Issue 5, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article emphasizes the significance of customer loyalty in a marketing strategy. With customer loyalty at the center of business strategy, it is embedded in everything that marketers do. Living the brand becomes an organizational driver. And all other strategies are developed with the starting point and end goal of customer loyalty. The ability to earn this loyalty requires that marketers provide consumers with innovative solutions to meet their needs and lifestyles. Marketers must provide them with high-quality products that deliver, and build upon, the positive reputation of brands. Marketers must provide customers with a positive experience during each step of the ownership cycle.
ACCESSION #
18509257

 

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