Eyes on outsourcing

Zid, Linda Abu-Shalback
September 2005
Marketing Management;Sep/Oct2005, Vol. 14 Issue 5, p6
This article reports on a survey of executives conducted by RainToday.com. According to the survey, corporations are planning to increase spending on outsourced professional services through 2007. The survey covered such topics as the types of services respondents expect to buy in the next two years compared with current purchases, how they like to find their service providers, and what problems they encounter with service providers when buying. Nearly 200 executives, representing more than $1.6 billion in purchased services, said they expect increases in spending across all service sectors, including information technology, marketing/advertising/public relations, and legal services.


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