TITLE

Export performance

PUB. DATE
September 2005
SOURCE
Marketing Management;Sep/Oct2005, Vol. 14 Issue 5, p5
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article discusses research being done on export ventures with reference to a study by Carmen Lages et al, which appeared in the September 2005 issue of the Journal of International Marketing. The researchers have created two business tools to enable the assessment of export performance at the corporate and exporting venture levels: the annual performance of an export venture (APEV) scale and the performance in exporting (PERFEX) scorecard. The APEV scale comprises five dimensions of annual export ventures. The APEV scale is used to generate the PERFEX scorecard to be included in organizational reports. The authors intend for both tools to become useful instruments for annual planning, management, monitoring, and improvement of exporting programs.
ACCESSION #
18509248

 

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