Mitsubishi Spots Return to Broadcast

Lafayette, Jon
September 2005
Television Week;9/26/2005, Vol. 24 Issue 39, p8
Trade Publication
Focuses on the advertising time on broadcast and cable spots bought by Mitsubishi to support the launch of its new automobile models. Amount spent by the company on cable advertising in the fourth quarter of 2004; Target consumers of the models; Other categories on which some companies will spend money in the fourth quarter of 2005.


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