NAREIT's happy talk merely selective truth

Garfield, Bob
April 1999
Advertising Age;4/26/1999, Vol. 70 Issue 18, p55
Trade Publication
This article focuses on the advertisement created by Goddard/Claussen for the National Association of Real Estate Investment Trusts in April 1999. The spot features a grinning dad and his grinning son walking around a big city, grinning, as they survey their holdings. The tagline of the advertisement is changing the face of real estate investment. The real estate investment trust campaign is no swindle--just happy talk. But we are speaking of people's savings here. It is one thing to advertise diversifying into a stable investment sector built on solid values. Spinning a declining marketplace into a secure future is another matter altogether.


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