N.J. barks at car fumes with $15 mil campaign

Snyder, Beth
April 1999
Advertising Age;4/26/1999, Vol. 70 Issue 18, p55
Trade Publication
This article features the advertising campaign created by DKB & Partners for New Jersey's emissions inspection program. In a campaign that breaks in April 1999, Clarence the Clean Air New Jersey Dog, the spokescharacter for the program, announces the state's program to clean up air pollution. The state is one of more than 25 that have shifted emissions inspections into private hands. Private garages and auto centers will be able to provide emissions testing along with state-run centers.


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