TITLE

N.J. barks at car fumes with $15 mil campaign

AUTHOR(S)
Snyder, Beth
PUB. DATE
April 1999
SOURCE
Advertising Age;4/26/1999, Vol. 70 Issue 18, p55
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article features the advertising campaign created by DKB & Partners for New Jersey's emissions inspection program. In a campaign that breaks in April 1999, Clarence the Clean Air New Jersey Dog, the spokescharacter for the program, announces the state's program to clean up air pollution. The state is one of more than 25 that have shifted emissions inspections into private hands. Private garages and auto centers will be able to provide emissions testing along with state-run centers.
ACCESSION #
1850379

 

Related Articles

  • HOME FIELD ADVANTAGE. Busch, Akiko // Print;May/Jun2000, Vol. 54 Issue 3, p116 

    Focuses on the advertising campaign for the Rutgers University Athletic Department by the agency DKB and Partners in Morristown, New Jersey. Predominant color for the advertisements; Campaign's copy; How the advertisements depict college players.

  • Just transition tour: 'cut emissions, create jobs'. Cunich, Simon // Green Left Weekly;10/21/2009, Issue 814, p5 

    The article reports on the derision of the cut emissions, not jobs advertising campaign of the Australian Coal Association by climate change campaigners, revealing their own cut emissions, create jobs campaign in 2009.

  • The shock of the new.  // Money Marketing;10/8/2009, p48 

    The article discusses the campaign on insurance protection gap in Great Britain. It notes that the campaign plans to spend 5 million pounds in a television-based wake-up call to emphasize the huge financial pitfalls of not taking insurance cover which uses scare tactics to influence the public....

  • Operators put new emphasis on active landfill gas extraction Roqueta, Alex // World Wastes;May1992, Vol. 35 Issue 5, p36 

    No abstract available.

  • Real-time analysis of incinerator emissions: the missing link Manuel, John // Environmental Health Perspectives;Nov1994, Vol. 102 Issue 11, p932 

    No abstract available.

  • Europe to Label Motorcycles With CO2 Emissions.  // Sustainable Brands Weekly;2/ 4/2010, p6 

    The article reports that the European Commission in Brussels, Belgium proposed to label motorcycle with carbon dioxide by European motorcycle manufacturers.

  • Dry cleaning without chemicals O'Connell, Mary; Cohen, Linc // In Business;Mar/Apr1993, Vol. 15 Issue 2, p38 

    No abstract available.

  • Odour emissions from composting plants Bidlingmaier, Werner // Compost Science & Utilization;Autumn1993, Vol. 1 Issue 4, p64 

    No abstract available.

  • Global Environmental Snapshot.  // Zambia Country Review;2009, p102 

    The article offers information on the global environmental conditions including forest depletion in Southeast Asia, chlorofluorocarbon emissions in Europe and water resource vulnerability in South America.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics