TITLE

Drug czar says $25 mil in ads targeting blacks

AUTHOR(S)
Teinowitz, Ira
PUB. DATE
April 1999
SOURCE
Advertising Age;4/26/1999, Vol. 70 Issue 18, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the response of the U.S. White House Office of National Drug Control Policy to charges of a bias against minority media. Director Barry McCaffrey stated in a letter to members of the Congressional Black Caucus that African-Americans receive the highest exposure rate to anti-drug messages of any audience targeted by the media campaign. Caffrey, who also noted that the rate of drug use among African-American youth is lower than the rest of the population, said his agency is the largest government advertiser in African-American newspapers; one of the top 10 advertisers on Black Entertainment Television; and that its advertisements targeting African-Americans appear on outdoor boards, transit signs, in movie theaters and on an African-American-oriented Web site.
ACCESSION #
1850374

 

Related Articles

  • The general's $1 billion gamble. FitzGerald, Nora // Adweek Western Edition;06/08/98, Vol. 48 Issue 23, p24 

    Focuses on United States government's drug czar General Barry McCaffrey's anti-drug media campaign aimed towards children. Goal of reducing drug abuse among preteens and teens by 50 percent in 10 years; Government's point man in the crusade against drugs; Importance of advertising in changing...

  • McCaffrey sees methamphetamine replacing cocaine as top threat.  // Alcoholism Report;Mar1998, Vol. 26 Issue 3, p3 

    Reports on the outbreak of methamphetamine use in the United States (US) West Coast. Comments from Barry McCaffrey, director of the US Office of National Drug Control Policy; Proposed budget for anti-methamphetamine use campaign.

  • General Nonsense. Sullum, Jacob // Reason;Apr99, Vol. 30 Issue 11, p14 

    Criticizes the drug-related views of Barry McCaffrey, former head of the United States Office of National Drug Control Policy. Inaccuracy of McCaffrey's statements on marijuana's role in car crashes; His statement about drug use and murder in Holland.

  • McCaffrey stresses importance of prevention, treatment, education.  // Alcoholism Report;Mar1996, Vol. 24 Issue 3, p2 

    Focuses on the plans of General Barry McCaffrey, nominated by US President Bill Clinton to head the National Drug Control Policy Office, on how to solve the drug use problem in the nation. Evaluation of existing drug treatment programs; Reorganization of the office.

  • Is the Drug Czar Skirting the Law? Davis, Mark // Insight on the News;09/18/2000, Vol. 16 Issue 35, p20 

    Investigates the manipulation of data by Barry MacCaffrey, head of the Office of National Drug Control Policy (ONDCP), in a report to the United States Congress to cover shortcomings in his federal anti-drug program. Details on the report; Reasons for changing the data; Speculations on the...

  • Lights, camera, government.  // Broadcasting & Cable;07/17/2000, Vol. 130 Issue 30, p90 

    Editorial. Opposes United States Office of National Drug Control Policy head Barry McCaffrey's proposal to work with filmmakers to insert antidrug messages into motion pictures. Government's habit of enlisting the media for social control; Reason why such a move would be a bad idea.

  • Ads linking drugs, terrorism return. Teinowitz, Ira // Advertising Age;9/16/2002, Vol. 73 Issue 37, p1 

    The article reports on the advertising campaign for the U.S. Office of National Drug Control Policy in 2002, which suggests that illegal drug use supports terrorism. Key issues discussed include viewer response to the advertising campaign, description of the advertising campaign and criticism...

  • ONDCP Kicks Off $150 Mil. Review. Melillo, Wendy // Adweek Midwest Edition;10/29/2001, Vol. 42 Issue 44, p29 

    Reports on advertising campaign contracts of the United States Office of National Drug Control Policy as of October 29, 2001. Details on the agency's anti-drug media campaign for the youth; Budget for the campaigns; Advertising shops which expressed interest for the contract.

  • Pricey Prime-Time Anti-drug Propaganda. Gelsey, Zara // Humanist;May/Jun2002, Vol. 62 Issue 3, p42 

    Describes an anti-drug campaign of the U.S. Office of National Drug Control Policy (ONDCP), equating the use of illegal drugs with supporting terrorism. Cost of the advertising campaign during the Super Bowl events in 2002; Discussion on the fact that it is not users of drugs who are supporting...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics