Ford, Ziff-Davis roll online guide

Johnson, Bradley
April 1999
Advertising Age;4/26/1999, Vol. 70 Issue 18, p40
Trade Publication
This article reports on the partnership of the Ford Division of Ford Motor Co. with Ziff-Davis to launch an online guide to car buying, Ford's effort to connect with key Web partners. Onlinecarguide.com offers a primer of automotive information, which links to buying services, such as Autobytel.com, pricing service Edmund's as well as car finance and insurance sites. Janet Klug, Ford Division's marketing communications manager, said the site is part of Ford's effort to help prospects educate themselves before setting foot in a dealership.


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