April 1999
Advertising Age;4/26/1999, Vol. 70 Issue 18, p38
Trade Publication
This article reports on a marketing deal announced by BMG with Custom Revolutions to develop CDs for advertisers. Custom Revolutions' CustomDisc.com, a site for on-demand, custom CDs and BMG Special Products will develop the CDs, which will feature selections from the music catalog of BMG as premiums and incentives for Fortune 500 companies.


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