TITLE

Ad, marketing execs see Net as sales driver

AUTHOR(S)
Maddox, Kate
PUB. DATE
April 1999
SOURCE
Advertising Age;4/26/1999, Vol. 70 Issue 18, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article discusses the findings of an online survey among decision makers in the U.S. conducted in April 1999 by People Design Technology, which shows that in the long term, the Internet will be used primarily to drive sales not to increase company and brand awareness. The study found that of the roughly 150 advertising and marketing executives surveyed, 30% currently view the Internet as a tool to increase awareness, while 24% see it as a way to increase revenue and sales. Forty-four percent of advertising and marketing executives said the goal of Internet/extranet/Intranet efforts would be to increase revenue and sales, while only 7% said the goal would be to increase awareness.
ACCESSION #
1850358

 

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