TITLE

GM's Kosak sets sights on Cadillac's brand image

AUTHOR(S)
Halliday, Jean
PUB. DATE
April 1999
SOURCE
Advertising Age;4/26/1999, Vol. 70 Issue 18, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the scope of responsibilities of Kim Kosak in her position as advertising and promotion director for the Cadillac brand of General Motors (GM) in the U.S. Kosak who joined GM in late 1989 as a market research analyst at Chevrolet, holds a master's degree in marketing from Wayne State University. She had been assistant brand manager-marketing on Chevrolet's Silverado pickup. At Cadillac, she succeeds Steve Rosenblum, who moves to brand manager for the Cadillac Seville and Eldorado. Her crowning achievement at the company so far is her integrated launch of the redesigned Silverado.
ACCESSION #
1850356

 

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