TITLE

Hispanic one-order, one-bill growing more realistic

AUTHOR(S)
Zbar, Jeffery D.
PUB. DATE
April 1999
SOURCE
Advertising Age;4/26/1999, Vol. 70 Issue 18, ps20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article deals with the growing interest of advertisers in Hispanic American newspapers in the U.S. In 1970, there were about 232 Hispanic newspapers with a combined circulation of 955,000 and $14 million in advertising revenue, according to National Hispanic Media Directory. By 1998, that number hit 515 dailies and weeklies with a combined circulation of 12.7 million and $445 million in advertising sales. For every dollar in advertising sold by the Latino network, another $3 to $5 are sold directly by individual member newspapers through leads generated by the network. "Print is quickly gaining a lot more attention as a way of reaching Latino consumers," says Manny Gonzalez, brand manager for Miller Genuine Draft of Miller Brewing Co.
ACCESSION #
1850353

 

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