TITLE

Senior periodical takes aim at drug, travel advertisers

AUTHOR(S)
Woods, Kimberly
PUB. DATE
April 1999
SOURCE
Advertising Age;4/26/1999, Vol. 70 Issue 18, ps18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on Get Up and Go!, a lifestyle publication targeted at senior citizens in the U.S. from Age Wave Communications. The periodical like its shopper predecessors continues to be available free of charge. The publication claims it distributes 47 editions in 10 states; circulation is 1.6 million, according to the U.S. Audit Bureau of Circulations. There are plans to expand to markets in the Northwest, Midwest and Southwest in 1999, according to Ken Dychtwald, publisher/chairman of Age Wave. The covers feature celebrities such as Sophia Loren and Harrison Ford. Articles range from the anti-aging benefits of vitamin E to the joys of traveling by train. Local features include a calendar of events.
ACCESSION #
1850352

 

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