Online classified battle goes regional

Cleland, Kim
April 1999
Advertising Age;4/26/1999, Vol. 70 Issue 18, ps14
Trade Publication
This article discusses the increase in the number of U.S. newspapers offering online classified advertising. Although online classifieds hit $185 million in 1998, Forrester Research claims those numbers will grow to $2.85 billion in 2003. Of the 1,015 members of Newspaper Association of America, 551 daily newspapers offer online classifieds in either real estate, employment or vehicles. That number is up from 530 in March of 1998 and 325 in July of 1997. One tactic publishers are using to fight online competition is the creation of regional groups to complement existing sites. At least six state press associations, including Pennsylvania and Washington, have created unified online classifieds for their members. INSETS: Recruitment now function of marketing;Print just fine for many job seekers.


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